What Science Says About Decision Fatigue

Research Deep-Dive for Paid Subscribers

Here’s something nobody tells you when you start a business.

The hardest part isn’t the big decisions.

It’s the thousandth small one, made at 4pm, when your brain has already been asked to choose forty things before lunch.

There’s a name for this. And it turns out scientists have been studying it for decades, arguing about it, revising it, and still find…