It's 8pm - do you know where the time went?
this one little change helped me have 4 hours work days...
In today's edition of Burke's Bits:
Daily Success Habit #1
Copy Tip
From the Research Files
Pun of the Day
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Daily Success Habit #1: Plan Your Day Ahead of Time
It's 8pm - do you know what you'll get done tomorrow?
Notice I didn't say "what you'll be working on". I said, "what you'll get done".
Don't wait until 7am to plan your day. Do it at 8pm the night before. You'll have a head start on getting things done.
Get out the pen and paper. Okay, if you insist, use your online note taking / note making app.
Make a list of the top things you must do and must finish tomorrow.
However many you have listed, select the Top 3 you will get done first.
Really. You might have 6 things listed. Or 4. Or 10. It doesn't matter because you will make sure the Top 3 are the must get done tasks.
At this point someone is saying "but what about all the other 'priorities' I have listed?!?!?"
*sigh* here's your answer - when those Top 3 tasks are done you can move on to the next item on the list.
Now someone is saying "so I should list everything in order of importance, right?”
*sigh* here's your answer - No. List them all if you must…then select the Top 3 that MUST be done before you do anything else.
Next:
Beside each of the Top 3 note the resources you'll need, the people you must chat with, who you will follow up with, etc.
Why oh why must you do it this way?
Because if you're procrastinating, again...
if you're angry you don't have time to work on important projects...
if you're distracted by social media...
if you're overwhelmed with all the things that must get done...
you need a different way to get things done.
Try it.
You just might sleep better knowing your day is planned.
You just might get one very important thing done right away and the momentum will make you unstoppable.
You just might feel confident enough to start something new.
I love this tip because it’s what helped me have a 4 hour work day.
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Copy Tip
Direct Response - the point is to sell the offer.
The purpose of the headline is to get them to read the first paragraph.
The purpose of the first paragraph is to get them to read more or take action.
A good formula for that headline and first paragraph for maximum conversion:
Focus on the most emotionally-compelling detail of the offer
Emphasize the most valuable benefit
Elaborate on that benefit
Include a compelling ‘reason why’ the offer exists
The 'reason why' is what's missing in most offers. It can be almost anything:
Supplies are short. Price has a deadline. It's attached to a current event.
A good 'reason why' can overcome the objection of "too good to be true".
You’ll see this most often in ads on social media, news sites, and as banner ads on websites.
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From the Research Files
aka random bits of info you may or may not be able to use in your life
Cold therapy for migraine relief was first documented as early as 1849.
James Arnott (1797–1883), English physician and pioneer of cryotherapy wrote a manuscript on cold therapy in which he used a mixture of salt and ice on patients to treat headache.
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Pun of the Day
I have a few jokes about unemployed people, but none of them work
With Gratitude --
Charlene Burke
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"The only reason for time is so that everything doesn't happen at once."
— Albert Einstein