It's become my mantra as I embark on the journey of being an ecommerce business owner.
Change is scary. Why? Because I am not certain about what the change in myself and my life will look like.
Business questions I asked:
Am I willing to accept the success? Yes.
Am I willing to accept the failure? Yes.
Personal questions I asked:
Am I willing to be the person I need to be for this new venture to succeed? Yes.
Am I willing to put in the work? Yes.
And every step of the way, my heart races and my stomach flips and my breathing speeds up.
By every step I mean...paying for a CRM and checkout system, getting new merchant accounts, changing email service providers, testing the market (so I'm selling them what they want), setting up new phone numbers, creating customer support systems, writing SOPs, learning new software, creating a marketing plan, writing creatives for ads and personas and websites, and more.
For weeks I was caught up in the anxiety, letting it slow me down, focused more on the fear than the goal. Well, there's more to it than that. Also during the last weeks I've been available to a sick family member, spent 3 weeks away from home so I could care for the family member, and have an Email Skills Summit to host and launch. So, it's not just the ecommerce thing.
But I do recognize that the ecommerce business venture is new and scary to me. So how do I not feel fearful? How do I stop the anxiety? How do I not be resistant to the coming changes in my life?
I reframe the feeling. I knew I wanted to be excited about the changes so I went on YouTube and found the Pointer Sisters' song.
Now, when my heart races, my breath catches, my stomach flops - instead of saying "oh lord, I'm afraid, help me!" I say "oh lord, I'm so excited, thank you!"
Yes, it was weird at first.
Yes, I forgot to say it a couple of times.
Yes, I began saying the new phrase within a week or so.
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A Marketing Tip
Want to increase sales without increasing your marketing effort?
At the point of sale, as your customer is finalizing their purchase, ask if they'd like to take advantage of an unpublicized, exclusive "in-store/on-site" special offer, available only to customers buying a minimum of $X worth of merchandise today.
Yep, this works in person and online at the point of checkout.
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From the Research Files
aka random bits of info you may or may not be able to use in your life
We call it “Political Correctness.” The name originated as something of a joke, literally in a comic strip, and we tend still to think of it as only half-serious. In fact, it’s deadly serious. It is the great disease of our century, the disease that has left tens of millions of people dead in Europe, in Russia, in China, indeed around the world. It is the disease of ideology. PC is not funny. PC is deadly serious.
Political Correctness (PC) is a form of cultural Marxism that originated with the Frankfurt School in the early 20th century. A group of Marxist scholars fled Nazi Germany for the U.S. and sought to apply Marxist theory to cultural rather than economic structures. The School's thinkers, such as Herbert Marcuse, blended Marxism with Freudian psychoanalysis to critique Western civilization and advocate for sexual liberation as a form of resistance. PC gained prominence in the 1960s, influencing American student movements and academia, and is characterized as a totalitarian ideology that enforces conformity and suppresses dissent. The article warns that PC
Honestly, Political Correctness, often trivialized, poses a significant threat to American freedoms and cultural norms.
Mahatma Gandhi was known for walking hundreds of miles barefoot. Over time, he developed incredibly thick calluses on his feet, stronger than the soles of many boots. He also ate lightly and fasted often, which left him frail and gave him chronically bad breath.
And do you know what this made him?
A super-calloused fragile mystic hexed by halitosis.
🤣😂🤣😂🤣😂
If you are at all informed /entertained /amused /educated by today’s edition of Burke’s Bits, here's where you can show your appreciation.
