Emotions you can tap into with sales copy, video, images.
When people say "I don't buy things based on my emotions" they're lying. I know. Because I'm one of those people. I will swear on my dead dog's name that I research every purchase (major purchase) so that I can make a logical decision to buy or not buy. I say this and know I'm lying as I say it. Everyone buys based on an emotion.
When your marketing messages tap into the emotions of your ideal buyer, they become prepared to say Yes to the sale.
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From the Research Files
aka random bits of info you may or may not be able to use in your life
Did you know that George Washington invented instant coffee?
No, not that George Washington. The inventor and businessman, George Constant Louis Washington.
An emigrant from his native Belgium, he arrived in the New York area in 1897 and dabbled in several technical fields before hitting upon instant coffee manufacture during a sojourn in Central America in 1906 or 1907.
He began selling his coffee in 1909 and founded a company to manufacture it in 1910...the G. Washington Coffee Company. Based in New York and New Jersey, his company prospered and became an important military supplier during World War I.
Washington's company was sold to American Home Products in 1943, shortly before his death. Though the coffee brand was discontinued by 1961, Washington's name is still used today in the product G. Washington's Seasoning & Broth.
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Pun of the Day
I just heard about a new logical fallacy: the “ad homonym” attack.
It’s not what it sounds like.
If you are at all informed /entertained /amused /educated by
today’s edition of Burke’s Bits, here's where you can show your appreciation.
“Quiet people have the loudest minds.” ~ Stephen Hawking
PS Do you know about my paid newsletter…Email Copywriting Secrets? It’s published 2x a week - Wednesday and Sunday mornings. Each edition is a solid copywriting tip meant to help you strengthen your email copy for better conversions.
